First you make stuff, then people say they love it and you make stuff for other people. The next step, sell it! But how to do it? Well Handmade to Sell is the book for you! It covers just about every aspect of selling the cool stuff you make! I read it cover to cover and the resources are positively amazing. It’s a case of you don’t even know what to look for but Handmade to Sell tells you about things you wouldn’t even know to ask about or think about! If you are thinking about getting into the biz or expanding what you already have going on I bet there will be some good info you can use to make great decisions about your crafty biz.
Kelly Rand, Christine Ernst, Sara Dick, Kimberly Dorn
More about the book from the publisher:
Business advice for enterprising crafters, by crafters
No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:
• Developing successful product lines
• Copyrights and trademarks
• Taking perfect product shots
• Using analytics to boost your online sales
• Selling at fairs, shows, and other retail outlets
• Diversifying income through licensing and teaching
• Hiring and outsourcing
Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
By Stefanie Girard